Top 5 Consumer Finance Apps on iOS in South Africa: Q1 2025

In the first quarter of 2025, the top consumer finance applications in South Africa on the iOS platform showed varied performance trends, as revealed by Sensor Tower data.

Splitwise experienced fluctuations in its weekly revenue, peaking at approximately $423 in late February. Weekly downloads remained relatively steady, with a peak of 621 in early January, while weekly active users hovered around 14.5K, showing a slight decline towards the end of the quarter.

The Buddy: Budget Planner App saw a gradual increase in weekly revenue, reaching about $232 in the second week of January. Its downloads fluctuated, reaching a peak of 522 at the start of the quarter. Active users showed some volatility, starting at 510 and ending at 439 by March.

YNAB recorded its highest revenue in the last week of March, with $212. Weekly downloads were relatively low, with a notable dip in early February. Active users were stable, starting at 229 and witnessing a slight increase towards the end of the quarter.

For Budget Planner App - Fleur, revenue trends were modest, peaking at $146 in the last week of December. Downloads were initially high at 630 but saw a decline mid-quarter. Active users remained consistent, fluctuating slightly around 2.3K.

Lastly, Smart Receipts: Expenses & Tax showed a gradual increase in revenue, with a peak of $122 in mid-March. Downloads were minimal, with a slight increase in March. Active users remained low, with minor fluctuations throughout the quarter.

These insights provide a snapshot of the consumer finance app landscape in South Africa for Q1 2025, with more detailed analytics available through Sensor Tower.